WELCOME TO
BASIC BLUE

Basic Blue is the exclusive retailer of Levi’s, Ralph Lauren, Dockers, Land, Nautica and Birkenstock in St. Lucia.

Our store is conveniently located at the Bay Walk Shopping Mall in Rodney Bay. We stock a wide range of clothing, footwear and accessories for men and women, at both duty-free and duty-paid prices.

In addition to the vast selection of clothing we also offer a full range of luxurious Land leather goods, including luggage, footwear, wallets, purses, belts and accessories. Be sure to call into one of our locations to pick up something special.

Basic Blue. Nothing basic about it!

Latest News

Stay up to date with the latest news from Basic Blue and the brands that we carry. Be the first to know about new arrivals, special offers, and sale events. To receive notifications by email please sign up for our newsletter at the bottom of the page.